Purely Custom

The Cyclologic Purely custom relationship began by finding a custom developed tool in a closet, that prototype led to a conversation that started an amazing development partnership that has produced many of the most popular Bike Fitting tools in the world. We constantly brainstorm, develop and collaborate on the latest generation tools, software and methodologies. PURELY CUSTOM has a passion for cycling and the bike fitting industry and want to keep making it better. Purely Custom is a small part of a much larger manufacturing organisation that serves the aerospace and precision engineering markets. Their manufacturing economies of scale ensures the intellectual firepower to research, validate and test concepts under their own roof until they get it perfect.  

Many of their ideas and fit tools had to be deciphered from a rough napkin drawing or an idea from a bike fitter before they found themselves into their state of the art manufacturing process.  It's obvious that they haven't been idle.  PURELY CUSTOM offers a full range of software, fit platforms, fit bikes and tools that have become the gold standard with bicycle fitting professionals worldwide. These fit products are used by some of the world’s top fitting and performance professionals, such as our own Paraic McGlynn. Purely Custom's fit products are the logical choice for all fitters, since they integrate and complement the tools already in their studio.